To bring Sun Bum’s sunny, summery brand to life in the heart of NYC, Diffy Productions transformed a local bodega into a fully immersive experience—inside and out. Despite the rainy afternoon, the space radiated warmth and energy thanks to vibrant branded graphics, sunflower installations, and countless bananas that added playful texture and color. The theme, “Good Days Daily,” was reflected in every detail, creating a cheerful escape that perfectly matched the brand’s laid-back vibe.

Guests were welcomed with free coffee, bagels, and a generous spread of Sun Bum swag, including tote bags, stickers, apparel, and product samples. The line stretched down the block, with visitors eager to explore the space and soak in the atmosphere. Diffy’s thoughtful design extended to both the interior and exterior walls, turning the bodega into a visual storytelling canvas that celebrated summer, self-care, and spontaneity.

This event is a prime example of how Diffy Productions blends brand identity, interactive design, and experiential elements to create pop-ups that are not only eye-catching but deeply memorable.